5 PPC Marketing Techniques to Improve Your Business ROI
The host gets paid every time the advertisement is hit by user.
PPC campaigning can be further equipped for higher yields through some over the top techniques like the ones discussed below.
Geo-targeting As goes the thumb rule of advertising, location is the crux behind effective advertising campaigns, both online and offline.
Geo-Targeting is one such online tool which provides customer specific content to varied users based on their geographical location.
Use of geo-tagging in the pay per click campaign increases higher user adaptability, resulting into a higher return.
Keyword Length Although long keywords are often taken as negative in terms of content strategies, usage of long keywords on the advertisement banner of a pay per click campaign can catch attention of target users more specifically.
Suppose an ad banner of an event has keywords like "Sufi night in Delhi this Saturday" rather than " XYZ presents Sufi nights," the former keywords create more relativity with the audience.
The A/B Test Before launching the final campaign, two variable models of a pay per click ad can be tested against live traffic on a web page to analyse which model has a higher return and the final campaign model can be built in retrospect.
This technique is called A/B testing and holds wide use to target higher return on investment.
Timing Analysis Observing the record time in a particular cycle when the traffic is maximum can prove to be an advantage in terms of investment.
The PPC ad placing can be done more strategically at specific time zones, saving extra ad posting expense.
GQS - The "Google Quality Score" board Google quality score puts PPC ads and web landing pages on a score band of 1 to 10.
The values determine the quality of the particular ad in place.
An in-depth analysis through the Google quality score tool can prove be to a great advantage in building a quality PPC campaign.
Of course, there are many return leveraging techniques apart the above five which can fetch a high ROI if used in the right pattern.
You need to choose one that suits you needs as an internet marketer.